Lodging Econometrics Introduces Brand Growth Solutions For Hotel Franchise Companies

Customized program provides actionable intelligence for identifying new construction and brand conversion opportunities worldwide

PORTSMOUTH, NH – Lodging Econometrics (LE), the lodging industry’s leading global partner for real estate intelligence, announces a new business development program specifically designed for hotel franchise companies looking to accelerate brand growth. LE’s Real Estate Intelligence for Brand Growth will identify every new construction and potential brand conversion opportunity available, anywhere in the world, and deliver the decision-maker contact information to close the transaction.

LE’s new Real Estate Intelligence program is designed to support the strategic planning and targeted business development objectives for leading hotel franchise companies. The program is sourced from LE’s unparalleled global real estate databases, which aggregate complete records for all hotels in Europe and other significant hotel assets around the world.

“The program is ideal for franchise companies looking to expand their brand distribution worldwide,” says Bruce Ford, Senior Vice President and Director of Global Business Development for Lodging Econometrics. “We start by understanding the organization’s growth objectives, and what countries and markets the client is targeting. We then research the lodging industry to identify every available opportunity that fits their unique specifications, along with the decision-maker contacts for those projects.”

LE delivers comprehensive new construction and census hotel records for each of those growth opportunities—plus all related contact information—in a password-protected, Online Sortable Database customized for each business development officer’s particular territory. The site is viewable from any device and continually updated.

LE also provides each client with a customized Website Library of Real Estate Trend Reports that aggregates and analyzes construction and ownership trends, tailored to the franchise company’s target accounts, top markets, and competitive sets. Individual portfolio reports are also provided for leading ownership and asset management groups.

“LE’s customized databases and websites put all the actionable market intelligence clients need at their fingertips,” says Ford. “In a rapidly improving lodging economy, that knowledge and agility is proving essential to accelerating growth and outpacing competitors.”

The Real Estate Intelligence program is part of suite of new business development programs announced by LE. In addition to these programs, the LE team supports franchise companies, ownership and management groups, and lodging vendors with other real estate consulting services and hands-on orientation programs.

Along with these new programs, LE has recently launched a new website that combines dynamic analytical tools, industry support services, and customized business development programs to help the lodging industry’s leading companies create strategic advantage.

“The lodging industry will soon recover to near pre-recession operating levels, and new development is on the rise,” explains J.P. Ford, Senior Vice President of Lodging Econometrics. “We’re making it easy for franchise clients to accelerate their brand growth by providing timely, actionable real estate intelligence about every new construction and potential conversion opportunity available, worldwide. By outsourcing their market research to LE, our clients can focus their available time on business development and pursue the opportunities that support their growth objectives.”

LE’s new business development programs and products for analysis build on the firm’s long-standing reputation for providing valuable data to lodging clients looking to identify new business opportunities.

About Lodging Econometrics
Lodging Econometrics (LE) is the lodging industry’s leading consulting partner for global real estate intelligence. Combining unparalleled industry experience, a real-time pulse on market trends and extensive knowledge of key decision-makers, LE delivers actionable insights that turn their clients’ business goals into timely opportunities — and drive strategic advantage.

Media Contact: Rebecca Evans, Director of Marketing Communications, 603.431.8740 x19, revans@lodgingeconometrics.com