Hotel Development Trends & Projections
UK & Germany with the Strongest Hotel Pipelines in Europe at Q2 2023
In the Q2 2023 Europe Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE), analysts report the region currently has 1,715 projects/256,578 rooms in its construction pipeline at the close of the quarter.
There are currently 776 projects/118,400 rooms under construction. Projects scheduled to start construction in the next 12 months stand at 404 projects/61,842 rooms and those in the early planning stage stand at 535 projects/76,336 rooms.
Accor, Hilton Worldwide, and Marriott International Lead Europe’s Hotel Construction Pipeline
Franchise companies with the largest construction pipelines are led by Accor with 276 projects/36,909 rooms. Next is Hilton Worldwide with 202 projects/28,825 rooms, Marriott International with 178 projects/27,142 rooms, then IHG Hotels & Resorts with 143 projects/19,108 rooms, and Radisson Hotel Group with 59 projects/11,452 rooms. These five global franchises account for 50% of the projects in Europe’s pipeline.
The leading brands in the region at Q2 are Accor’s Ibis brands, with 91 projects/10,773 rooms. Following the Ibis brands are Hilton’s Hampton by Hilton brands with 71 projects/10,345 rooms, IHG’ Holiday Inn Express with 45 projects/6,129 rooms, and Marriott’s Moxy brand with 38 projects/6,091 rooms.
London and Istanbul Have Europe’s Largest Hotel Construction Pipelines
The top countries in Europe’s construction pipeline at the close of the second quarter are the United Kingdom with 322 projects/45,181 rooms, Germany with 211 projects/34,981 rooms, France with 132 projects/14,869 rooms, Portugal with 127 projects/15,446 rooms, and Turkey with 107 projects/15,670 rooms. These leading countries, combined, are responsible for 52% of the projects and 49% of the rooms in Europe’s total pipeline. The United Kingdom, Germany, France, Portugal, and Turkey are expected to continue to lead Europe with the most hotels forecast to open through 2025.
The cities in Europe with the largest pipelines at Q2 are led by London, with 82 projects/14,767 rooms, and Istanbul, with record project counts of 42 projects/7,222 rooms. Following are Lisbon, with 37 projects/4,262 rooms, Dublin, with 32 projects/6,173 rooms, then Dusseldorf, Germany with 31 projects/5,669 rooms.