Lodging Econometrics
Website Privacy Policy

revised and effective 8/24/2018

Lodging Econometrics is committed to protecting your privacy. This Privacy Policy is an important component of that commitment.

This Privacy Policy describes the types of information we may collect from you when you visit our website located at www.lodgingeconometrics.com (the “Website”), our practices for collecting, using, maintaining, protecting, and disclosing that information, and your rights with respect to that information.

We will update this Privacy Policy from time to time as we adopt new privacy policies or change our personal data practices.

Who We Are; What This Privacy Policy Does and Does Not Cover

Lodging Econometrics is headquartered in Portsmouth, New Hampshire, in the United States. Our full contact information is provided at the end of this Privacy Policy.

Lodging Econometrics is the leading lodging industry consulting partner for global real estate intelligence. In order to provide valuable reports and other services to our customers, we collect information from a variety of sources, only one of which is our Website. Much of the information in our proprietary databases comes from the public domain, as well as from other sources, such as industry contacts.

This Privacy Policy applies solely to information we collect via our Website. This Privacy Policy does not apply to information we collect through other means, including offline or via any other website used or operated by Lodging Econometrics or a third party (including one of our affiliates).

What Personal Data and Other Information We Collect on Our Websites

Through our Website, we may collect several types of information from and about you, including (i) information by which you may be personally identified (such as name, postal address, email address, telephone number, and fax number), (ii) other information that is about you but does not necessarily identify you (such as company, title, and information describing the types of hotels and hotel locations in which you are most interested), (iii) credit card and other payment information used solely to process transactions you initiate through the online shop hosted on our Website, and (iv) information about your internet connection, the equipment you use to access our Website, and details regarding your usage of the Website. We may collect this information directly from you when you provide it to us, such as by filling in registration and contact forms on the Website, or using automatic data collection technologies (see below).

Automatic Data Collection Technologies

We use the web analytics service Google Analytics (which uses cookies and other tracking technologies) and our server logs to help us analyze how users interact with and use the Website, compile reports on the Website’s activity, and provide maintenance and other services related to the Website’s activity and usage. Through Google Analytics and by reviewing our server logs, we may collect certain information about your computer and internet connection (including your IP address, operating system, and browser type) and details regarding your visits to our Website (including your browsing actions and patterns and any referring website or link).

We do not use Google Analytics or our server logs to collect personally identifiable information, but may tie information that we gather using Google Analytics to your personally identifiable information.

The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.

Your browser or device may include “Do Not Track” functionality. However, the Website will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.

Use and Disclosure of Your Personal Data

Lodging Econometrics uses information collected about you through your access and use of the Website to (i) notify you of available properties that match your requirements, (ii) provide you with information, products, or services that you request from us, (iii) respond to your comments and questions, (iv) improve our products and services, including by verifying and in some cases adding to the information contained in our proprietary databases, from which we generate real estate intelligence reports made available to third parties, and (v) fulfill any other purpose for which you provide it.

Lodging Econometrics may also disclose your information collected through your access and use of the Website (i) to our affiliates, (ii) to a buyer or other successor in the event of a sale or other transfer of some or all of Lodging Econometrics’ assets, where information about our Website users is among the assets transferred, (iii) to contractors, service providers, and other third parties we use to support our business, (iv) to comply with any court order, law, or legal process, including to respond to any subpoena or governmental or regulatory request, (v) to enforce or apply our Terms of Use, (vi) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lodging Econometrics or others, (vii) for any other purpose disclosed by us when you provide the information, and/or (viii) with your consent. We may disclose without restriction aggregated information about users of our Website.

If you no longer wish to receive from Lodging Econometrics and/or its affiliates notifications regarding available properties that match your requirements or other types of communications providing you with information regarding products and services, you can opt out at any time by clicking on the “unsubscribe” link in the communication, calling us at (603) 431-8740, or emailing us at privacy@lodgingeconometrics.com. That option is in addition to your rights outlined below under the section “Your Rights Concerning Your Personal Data.”

Protection of Your Personal Data

Lodging Econometrics has implemented measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee its security. Any transmission of personal data to or using our Website is at your own risk.

Your Rights Concerning Your Personal Data

This Privacy Policy is intended to provide you with information about what personal data Lodging Econometrics collects about you and how it is used. If you have any questions, please contact us at privacy@lodgingeconometrics.com.

If you wish to confirm that Lodging Econometrics is processing your personal data, or to request access to the personal data Lodging Econometrics may have about you, please contact us at privacy@lodgingeconometrics.com.

You may also request information about: the purpose of the processing; the categories of personal data concerned; who else outside Lodging Econometrics might have received the data from Lodging Econometrics; what the source of the information was (if you didn’t provide it directly to Lodging Econometrics); and how long it will be stored.

You may request that Lodging Econometrics correct personal data maintained about you that you believe is incorrect, request that Lodging Econometrics cease certain types of processing of your personal data, and request that Lodging Econometrics delete your personal data, all by contacting us at privacy@lodgingeconometrics.com.

Data Storage and Retention

Your personal data is stored by Lodging Econometrics on its servers, and on the servers of the cloud-based database management services Lodging Econometrics engages, located in the United States. Lodging Econometrics retains your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact us at privacy@lodgingeconometrics.com.

International Visitors; Transferring Personal Data to the United States

Lodging Econometrics is located in the United States. Please be aware that any information you provide to us may be transferred to and processed in the United States and be subject to United States law. The privacy and data protection laws in the United States may not be equivalent to the laws in your country of residence.

The United States has not sought nor received a finding of “adequacy” from the European Union under Article 45 of the GDPR. Lodging Econometrics relies on derogations for specific situations as set forth in Article 49 of the GDPR. In particular, Lodging Econometrics collects and transfers to the U.S. personal data only: with your consent; to perform a contract with you; or to fulfill a compelling legitimate interest of Lodging Econometrics in a manner that does not outweigh your rights and freedoms. Lodging Econometrics endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with Lodging Econometrics and the practices described in this Privacy Policy.

Third-Party Sites and Services

Our Website may contain links to third-party websites, products and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.


Our Website is not intended for children under the age of 18. We do not knowingly collect or solicit personal data from anyone under 18. If you are under 18, please do not use or provide any information on our Website. If we learn we have collected or received personal data from a child under 18 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any such information, please contact us at privacy@lodgingeconometrics.com.

Changes to Our Privacy Policy

Any changes to our Privacy Policy will be posted on the Website. Any information that we collect from you will be used in accordance with the version of the Privacy Policy in effect at the time that the information was collected, unless we receive your consent to change our practices with respect to previously collected information.

For further information or comments on our Privacy Policy, please contact us at the following address:

Lodging Econometrics, Inc.
500 Market Street, Suite 13
Portsmouth NH 03801-3481
United States of America
Phone: (603) 431-8740
Fax: (603) 431-4418
Email: privacy@lodgingeconometrics.com